Stephen Murray is a legend of BMX and a hero of many. His BMX riding in the early 2000s was renowned with multiple X-Games and Gravity Games Gold Medals. His life changed in 2007 following a life-altering BMX accident, which left him paralysed from the neck down.
The Stay Strong initiative was established to assist with his mounting medical bills and long-term rehabilitation needs. Stephen is Clark & Kent's favourite rider, and we grew up riding trails in the UK with his brother Martin while Stephen was forging ahead with his professional career in America.
We have supported the Stay Strong Stephen Murray fund since its inception, and as a company and friends of Stephen's, we decided that this was the charity with which our company was eager to be involved. Not only did we provide funding for the charity, but we also promoted the brand Stay Strong.
In 2009, a charity auction raised around £17,000 for Stephen's rehabilitation nurse. The following year, a charity ride and auction at the Expo raised approximately £17,500, and BMX brand Freeagent joined forces with its UK distributor, Reece Cycles, to release limited edition framesets. Profits from UK sales and royalties globally were directed to the fund.
Also in 2010, a "Stay Strong Jam" dirt jump event at Alliano's Trails in Upton-upon-Severn featured a special appearance by Stephen Murray himself. We decided in 2012 to become a primary sponsor of the Elite BMX team, promoting the Stay Strong brand and featuring international riders from Europe, Australia, South America, and the United Kingdom.
In 2017, ten years after his accident, Stephen published Staying Strong: An Immensely Human Story, chronicling his career, accident, and perseverance. Stephen has launched an apparel brand named "Stay Strong" with collaborator Kimarie Hunt, of clothing, wristbands, sunglasses (in partnership with Oakley), and accessories to help fund his ongoing rehabilitation.
In May 2025, a new GoFundMe campaign was launched to raise funds for a home move to England, as well as necessary modifications for wheelchair accessibility, rehabilitation equipment, and support services.
Stephen fought his way to the top of his sport with his determination and commitment. He continues his fight today, hoping to one day hold his children and walk again. This isn't the end of the story. It's just an obstacle in Stephen's path that he is determined to overcome. There's plenty of fight, guts and determination left in this guy yet.